We always need inspire by some one that could be any one your DAD, MOM, FRIEND Anyone. I also inspired by some one that is Satish Kumar T, I will share how it will be. The story of Milky Mist, a dairy brand that started as a small venture and transformed into a leading player in India’s dairy industry. Founded by Satish Kumar T at a young age, Milky Mist’s journey is a testament to determination, innovation, and excellence in dairy production.
Founder’s Vision and Early Challenges
Satish Kumar T: The Visionary Behind Milky Mist
Satish Kumar T, the driving force behind Milky Mist, took over his father’s struggling milk business as a teenager. Despite being a school dropout, Kumar’s keen understanding of the dairy industry allowed him to transform the generic milk supply business into a renowned dairy brand. His vision was clear: to provide high-quality, value-added dairy products to consumers across India.
Quote from Satish Kumar T:
“People can accomplish some wildly successful things, given enough determination, skill, and rocket fuel.”
Company Growth and Expansion
From Local to Global: Milky Mist’s Growth Trajectory
Milky Mist started by selling paneer in cities like Chennai, Coimbatore, and Bangalore. Today, it boasts a turnover of Rs. 1,500 crore for FY22-23, expected to reach Rs. 2,200 crore this fiscal. The company’s products are available across India, from Kashmir to Kanyakumari, and in international markets such as Sri Lanka, Maldives, Singapore, the Middle East, Bhutan, and Australia.
| Year | Turnover (in Rs.) |
|---|---|
| 2021-22 | 1,500 crore |
| 2022-23 | 2,200 crore (expected) |
Unique Selling Proposition (USP)
Milky Mist’s Unique Approach to Dairy Production
Milky Mist stands out as the only 100% value-added milk and dairy products manufacturing company in South India. With over 150 SKUs across 20+ categories, the brand ensures a diverse range of products catering to all consumer preferences.
Key USP Points:
- 100% value-added products
- Wide range of SKUs and pack sizes
- Direct milk procurement from farmers
Procurement and Quality Control
Ensuring Quality: Milky Mist’s Procurement System
Milky Mist’s success hinges on its robust milk procurement system. By sourcing milk directly from 75,000 farmers, the company maintains high quality and builds strong relationships with its suppliers. This system eliminates middlemen, ensuring fair compensation for farmers and superior milk quality.
Quality Control Measures:
- Direct procurement from farmers
- Automated collection centers
- Regular health checks for cows
- Bulk milk chilling units
Technological Advancements
Innovation at Its Core: Milky Mist’s Technological Edge
Milky Mist has invested heavily in technology to enhance product quality and manufacturing efficiency. The company’s Rs. 600 crore fully automated robotic unit for paneer and cheese production ensures a hands-free, hygienic process. Additionally, Milky Mist’s digital infrastructure allows for complete traceability of its products.
Technological Highlights:
- Automated robotic manufacturing unit
- Integrated tech platforms
- Digitalized supply chain
Sales and Distribution Network
Reaching Every Corner: Milky Mist’s Distribution Strategy
With over 2,500 distributors and 1,200 employees, Milky Mist has a robust sales and distribution network. The company’s products are available at more than 150,000 retail points across India and on major e-commerce platforms like Flipkart and Amazon.
Distribution Channels:
- General Trade (GT)
- Modern Trade (MT)
- E-commerce
- HoReCa (Hotels, Restaurants, and Catering)
- B2B
Sustainability Initiatives
Green and Clean: Milky Mist’s Commitment to Sustainability
Milky Mist is a pioneer in sustainable practices in the dairy industry. The company operates on renewable energy sources and has achieved power surplus and energy-neutral status. Additionally, Milky Mist has become water-neutral by implementing effective water management and conservation strategies.
Sustainability Achievements:
- 7 MW solar plant
- Water recycling and rejuvenation projects
- Carbon emission reduction initiatives
Future Plans and Innovations
Looking Ahead: Milky Mist’s Future Endeavors
Milky Mist continues to innovate with new product launches and facility expansions. The company recently set up a new unit with UHT technology and plans to enter the ice-cream and chocolate manufacturing sectors. Future products will include premium ice-cream variants and ready-to-eat dairy items.
Upcoming Projects:
- Ice-cream and chocolate manufacturing plants
- Sweetened condensed milk plant
- RTE (Ready-to-Eat) product line
Franchise Opportunities
Join the Milky Mist Family: Franchise Opportunities
Milky Mist is expanding its retail presence through franchise opportunities. The company’s retail parlors offer a unique experience, combining product sales with live kitchens where customers can enjoy dishes made with Milky Mist products. Interested entrepreneurs can explore franchise opportunities to become part of Milky Mist’s success story.
Milky mist Franchise dealership Requirements:
| Area Requirements | Minimum 200 to 400 SQ FT |
| Contact Information | Email: customercare@milkymist.com, parlour@milkymist.com |
| Revenue Sharing | Approx. 95% |
| ROI Timeframe | Approx. 1 – 1.5 Years |
| Line of Business | Dairy |
| Franchise Location | All over India |
| Business Set-Up Time | 1 month |
| Age Limit | 23 years & above |
| Academic Qualification | No Restriction |
| Business Experience | Optional |
Licences:
- GST Number
- Trade License
- Food Licence
- Pan Card/ Aadhar card
- Bank Passbook
- Business’s GST Certificate
- Franchise agreement
- Passport-size photos
- Address proof of site
May this is useful: How to start Zudio franchise Business in your location
Conclusion
Milky Mist: A Beacon of Excellence in the Dairy Industry
Milky Mist’s journey from a small business to a leading dairy brand is a compelling story of innovation, dedication, and quality. With its diverse product range, robust procurement system, and commitment to sustainability, Milky Mist is set to achieve even greater heights in the future.
